Wouldn’t it be nice to have all your contacts and emails in once place? To send a newsletter from Mailchimp, and your abandoned cart recovery emails, search recovery emails and post purchase emails from another can be overwhelming. Even a bit disorganized. Now, thanks to Datacrusher’s new automated email marketing platform you can do everything in ONE place! All the beauty of our shopper segmentation, product groups, and analytics are now available for your newsletters. So now you can save money- (our prices are very competitive) and be more organized by ditching that email service provider and using Datacrushers for it all!

First, for us to give you a price quote for your Newlsetters, you will need to contact your account manager and tell them how many contacts you have, and how many newsletters you send a month. 

Then, once your account manager has opened the newsletters for you in the app, you will be able to get started!

Setting up Newsletters:

To set up newsletters go to crushers and select newsletters.

Fields you will need to fill out:

Name: Name this newsletter so you will know which one it is after you have created it.

Send this email: Decide when you want to schedule this email to send out. Date and time can be determined here. It says here “to my subscribers.” Newsletters will automatically be sent to subscribers. You can exclude a shopper segment if you want. 

Excluding:  Want to exclude a group of shoppers? Here you can create a shopper segment in shopper analytics and decide to exclude them from this newsletter. Shoppers who have made 10 sales on your site? Customer who have already purchased the item you want to advertise in this newsletter? Customers who have come to your site from a specific traffic source? No problem you don’t have to bother those guys. 

Email Subject:  This is the subject that the customer will see in their email inbox.

Time since last visit: You can enter in one day or 365 days. Point is, this filter gives you the option to reach out only to clients who haven’t been to your site in a certain amount of time!

Time since last abandonment: You can send newsletters to clients who haven’t made an abandonment in a certain amount of specified time.

Time since last purchase: If a customer purchased in the last month and you don’t want to bother them, you can stick in 30 days here for example and they won’t get an email. Can be a year if you want. Just put in any amount of time and you can prevent those customers from getting an email.

LTV Above and LTV Below: LTV is lifetime value. The amount a customer has sent on your site since the Datacrushers code was placed on your site. You can segment the emails by lifetime value. 

LTS Above and LTS Below: LTS is lifetime sales. This is the amount of purchases a customer has made since the Datacrushers code was placed on your site.

Product: You can select a product group or segment you created in product analytics and send this newsletter to people who have purchased from this product group or segment.

Engagement Level: Engagement level is important because if a customer never opens your emails they will eventually be sent to spam. Sending fewer emails to a low engagement level subscriber will prevent this from happening. Those with a high engagement level can be sent emails much more often. This filter is important because it allows you to send the right amount of emails based on how engaged the subscriber is!

After you have segmented your newsletter based on any of none of these segmenting options, you need to click on Edit to create your email. Use our drag and drop editor to create the email. You can read up on how to use the editor in our article “The editor”.

What elements of the drag and drop editor should you include in your email?

  • Your logo. It is important for clients to recognize your brand and it gives your email a nice touch of design
  • Text: Tell them why you are reaching out to them! What is new, and what new products do you have to offer? Having a sale?
  • Button: Call to action button to bring them back to the site’s homepage or collection page depending on what you are saying or advertising in your newsletter.

Suggestions:

  • Products: You can add products from one of your product groups into the email. Especially helpful if there is a sale, new products you are advertising, or a season item (i.e. swimsuits for your 4th of July newsletter)
  • Images: Images always make your email look more professional and draw more attention!
  • Coupon: Add in a coupon code if you’re offering a discount, entice your clients to come to the site!
  • Social Widgets: Although optional, social widgets are always a good idea, get your customers connected to your social pages and it gives them a good opportunity to chat about your products if they are happy!

Once your email has been edited, click save. Then go back to the newsletter, make sure the segmentations are all as you wish and click save again. Make sure the email is scheduled and turn it on!

Subscriber management is also available. See our “Subscriber management” article to learn more!

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