The “Site Analytics” section of the Datacrushers Revenue Discovery platform will provide you with high-level details regarding your site's traffic sources, and the resultant conversion rate. This section will help you understand where your site's traffic is coming from and what sources are performing best. You can then use this data to fine tune your marketing campaigns.
To get to the Site Analytics section of the Datacrushers platform go to “Data” (1) and then select “Site Analytics” (2) from the drop-down menu.
At the top, we have our pre-selected time filters for viewing campaign performance over the past 7, 30, or 90 days (1). To the right, we can use the built-in calendar to view data between specific dates over the past 90 days (2).
Display Traffic Sources:
By clicking on "Display Traffic Sources" a drop-down menu will appear allowing you to choose the number (10, 20, or 30) different traffic sources you wish to see data from.
Below you can choose to see either all traffic, Desktop traffic only or mobile traffic only.
There are 7 columns displayed across each tab.
- NAME: Displays the name of the traffic source (IE Bing, Google, etc.)
- TOTAL VISITS: Displays the number of visits and % value of site traffic per source.
- ADDED TO CART: Displays the % of visitors who added item to their cart.
- AVERAGE ABANDONMENT VALUE: Displays the cash value of the average abandonment.
- ABANDONMENT RATE: Displays the abandonment rate as a % of your sites activity.
- AVERAGE PURCHASE: Displays the cash value of the average purchase on your site.
- PURCHASE RATE: Displays the purchase rate as % of your sites activity.
Site Wide Benchmark: (8) Presents the total numbers and % values for your entire site across all the columns mentioned above.
The ALL tab displays all the traffic source data from both desktop and mobile visitors.
The DESKTOP tab displays all the traffic source data that came only from desktop visitors. This includes laptops as well.
The MOBILE tab displays all the traffic source data that came only from mobile visitors. This includes smartphones, tablets, and any other “Smart” device that can be used to browse the internet, such as smart-watches, connected fridges, and intelligent toasters.